ISO cash discount program from North American Bancard? Here’s What We Will Do: You go to the merchant and tell him that you will reduce his credit card payment processing fee from $300 to zero or almost zero. And you will do that by telling customers that they will get a discount if they pay via cash, but if they pay via credit card, they will have to pay full price. However, with this approach, you are losing 50% of your profit and only getting $50 out of the total profit of $100. This approach might win you “salesman of the year” award, but it won’t let you buy that Mercedes you’ve been eyeing for some time.
Key Takeaways: A surcharge is an additional charge, tax, or payment that a company adds to the already existent cost of a good or service. Many industries, including travel, telecom, and cable, will add surcharges to offset the cost of higher prices, such as fuel, or regulatory fees imposed by the government. Surcharges are a way to indirectly pass costs on to the consumer, by listing a charge separately from the cost of the good or service, which appears to stay at the same price.
There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.
What is cash discounting? Cash discounting is just like the name says. It is a discount you will get if you pay using cash. The merchant has to pay the processing fees of credit card if the customer chooses to pay with the credit card. So, the merchant will surely increase the price to recover the fees. Now, if the customer decides to pay via cash, there is no need to charge extra fees, right? So, they will get a cash discount. The cash discount is only applicable if the customer pays via check or cash. A cash discount is a great alternative to a surcharge. Continuing the example, if a surcharge is illegal then what will the merchant do? Well, they will simply increase the product price to 102 and offer a cash discount of 2. Now, if the customer pays using a credit card, they will have to pay 102 but if they pay using cash, they will only have to pay 100. The 2 bucks discount will be given here. Discover more details on Best Cash Discount Program.
The way to do this is to gain permission to give an overview. Say something like, “I realize we’ve been working together for a few years, and we’ve never done a general overview so you know what we bring to the table. We have some major differences from our competitors in terms of offerings, and some new areas that I think could make a difference for you. At some point, do you mind if I give you the round-the-world overview?”
