Top startup PR agency by Trudy Darwin Communications? Identify Your Goals- the first step in creating a successful social media strategy is to identify your goals. What is it you want from your social media marketing campaign? Do you want to introduce your brand, engage with your customer base, or both? Whatever your goals, be sure to create a social media strategy that will help make them possible. Create engaging content- this is easily the best way to take your social media efforts to the next level. Your social media followers want content that is interesting and relevant and they look to your social media pages for that content. Give them the content they want and become the expert in your field.
Top tech PR trends for 2020 – 2021 ? Storytelling gives journalists and publications something they are in desperate need of, higher quality content. Through engaging content such as guest posts, infographics, white papers and e-books, your ready to publish content can be used to build relationships with journalists to attract more media coverage for your tech company or startup.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. Read even more details on Integrated Agency.
Client expectations must be set before any agency can begin to write up a thought-leadership article. That’s because PR clients often want to push how great they are, and how fantastic their products are. Whilst they may be great, editors want to receive content that’s informative and which focuses more on the issues of the day and how to overcome them than on the sales pitch of any company or any individual. This principle applies to placing any kind of thought-leadership article – whether it’s about how to make the most of the blockchain, investing in crypto-currencies, securing the cloud, Wide Area Network (WAN) data acceleration, or about the latest consumer trends.
Trudy Darwin has been delivering successful business and technology PR campaigns for over 20 years in a variety of markets and industries. Based in London, England and the USA, she offers a unique aptitude for complex technologies, digital business theories and consumer trends. Her team of international journalists are writing for top publications and her team of digital media experts support campaign objectives. Together with certifications in SPIN® Selling and Certified Sales Specialist (MCSS) her team has the expertise to convert customers in a digital age. See more details on Trudy Darwin PR.
techUK recently published an industry report, Digital Ethics in 2019: Making digital ethics relevant to the lives people lead, that highlights the key steps necessary to move forward digital ethics. In it, the report concludes industry must: convert ethical principles into tangible actions that make digital ethics relevant and beneficial to the real lives people lead, demonstrate how taking an ethical approach is having an impact on the way they operate, and actively reference the key ethical principles and values that are driving change to the way companies are operating in the media.
