Increasing CRM adoption? Salespeople are experts at what they do, and they know what tools help them do it best. Few professions have their compensation aligned so well as salespeople, so I don’t believe for a minute that the effort at learning a new system would be a hindrance for sales teams convinced that a new CRM was really going to boost their results. Most sales people are willing to work hard, they are motivated to invest in anything that will put money in their own pocket, and smart enough to learn any tool that meets that criteria. I believe the resistance to adoption and usage of CRMs often runs much deeper, and requires a commitment from the highest levels of leadership to resolve…
Recent incidents should serve as sufficient motivation: Yahoo – 3.5 billion account details were hacked in two different breaches. Every single account on a system serving nearly half of the world’s population in 2013-14 (not fully disclosed until 2017). Sony Motion Pictures – hacked by a group working with North Korea and used sensitive stolen data to force Sony to cancel the release of a movie about Kim Jong Un in 2014. Anthem Health – 80 million customers’ identity and health insurance records were breached in 2015. Equifax – 146 million customers’ detailed credit records and social security numbers were breached in 2017.
The real power comes when you know how a customer will best interact with YOU. Beyond understanding a customer or client generally, the real benefits come to companies who know how customer needs overlap with the company’s offerings, and to companies who can predict the timing of those needs more fully. This can be challenging when you’re not doing business with a customer yet, but to fill this gap myriad data brokers and aggregators offer data which can be harvested and combined for useful insights. One critical prerequisite for combining multiple outside sources (and later integrating internal data) is to identify a unique key for each record, which ideally can be obtained automatically from data generally complete and accurate in each source. Don’t be dissuaded if this step does require working through exceptions using outsource data cleansing services or temp/intern help. If you’re going to leverage multiple sources of data, it’s a critical step to develop and nurture this unique key; many companies who skip this step end up in a nightmare of duplicate records. Find even more details on customer analytics.
Every business should aim to have an IT consultant! Hiring a permanent IT expert is expensive, especially for a startup. IT consultants in Nottingham such as the Custard Group charge for their services based on the amount of work done for a company. A business may not require advanced IT services every month. For instance, a company may only require an expert to install a new system and train the users on how to use it. After the installation, the company can run the system and consult the expert when issues arise.
A thing any CEO should know about cybersecurity: Cyber-attacks and security breaches will occur and will negatively impact your business. Today, the average cost of the impact of a cyber breach is $4.9 million. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.
The experts at Innovation Vista have brought our expertise together to collaborate on a unique approach to technology that we call Innovating Beyond Efficiency. Traditional IT strategies yield many efficiencies for organizations which invest time and effort into them. Processes are automated, systems are implemented to gather key organization data, and reports are standardized to analyze and communicate that data. These are valuable gains for an organization, and many of these capabilities have risen to the level of requirements for operating in the 21st century. Efficiency is nice. See extra info at https://innovationvista.com/.
