Behavioural Capitalism is a variant of capitalism in which human action becomes the central factor for the production and provision of goods and services. In isolated cases, and this should be noted, there are already further attempts to give the new era a verbalized form, of which in particular Shoshana Zuboff’s concept of SurveillanceCapitalism is to be mentioned, but this, and forgive me this word, does not go far enough to sufficiently explain the corresponding global changes and also concentrates strongly on possible negative aspects of a raging development, which can be both a blessing and a curse, the truth usually lies in the middle.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Basically, it has always been a production factor, atleast in these areas, and it is with this very idea that we can approach this new form of capitalism, because the recognition that the needs and behaviour of potential customers are an important component of being able to offer and sell products and services effectively is neither original, nor does it require more in-depth study. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra info on Understand and Change by Erich von Werner Society.
Behavioural Capitalismis basedon the raw material and production factor behaviour, which is created by the reaction of the individual to stimuli. He must first win this by skimming. There have always been such attempts, but it was the technological progress driven by the change of times that made automated harvesting in large quantities possible.
Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society thinks that the society is approaching a new era. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Dealing with technological progress (e.g. digitization, biotechnology, human optimization). A couple of the world’s biggest problems : Malnutrition and Hunger: Malnutrition and hunger continue to be issues in developing countries, such as the Central African Republic, Chad and Yemen. According to the Food Aid Foundation, 795 million people in the world are not receiving the proper amount of nutrients. Additionally, hunger is the leading health problem among children and adults, causing approximately 45 percent of children’s deaths. Besides malnutrition, there are many other issues affecting health on a global scale. In the past, the main topic of focus was communicable diseases like hepatitis, cholera, malaria, tuberculosis, and HIV. Increased access to clean water and improved education around proper sanitation has resulted in an overall decrease in the prevalence of transferable diseases worldwide. However, this does not mean that efforts to improve sanitation should be abated, only that what is currently being done to prevent disease is actually working.
