Cash discount agent program by Shaw Merchant Group? Here’s What We Will Do: You go to the merchant and tell him that you will reduce his credit card payment processing fee from $300 to zero or almost zero. And you will do that by telling customers that they will get a discount if they pay via cash, but if they pay via credit card, they will have to pay full price. However, with this approach, you are losing 50% of your profit and only getting $50 out of the total profit of $100. This approach might win you “salesman of the year” award, but it won’t let you buy that Mercedes you’ve been eyeing for some time.
A surcharge is an extra fee, charge, or tax that is added on to the cost of a good or service, beyond the initially quoted price. Often, a surcharge is added to an existing tax and is not included in the stated price of the good or service. The charge could reflect a locality’s need to collect money for extra services, a hike to defray the cost of increased commodity pricing, such as with a fuel surcharge, or an extra fee on your wireless bill for access to emergency services.
There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.
What is cash discounting? Cash discounting is just like the name says. It is a discount you will get if you pay using cash. The merchant has to pay the processing fees of credit card if the customer chooses to pay with the credit card. So, the merchant will surely increase the price to recover the fees. Now, if the customer decides to pay via cash, there is no need to charge extra fees, right? So, they will get a cash discount. The cash discount is only applicable if the customer pays via check or cash. A cash discount is a great alternative to a surcharge. Continuing the example, if a surcharge is illegal then what will the merchant do? Well, they will simply increase the product price to 102 and offer a cash discount of 2. Now, if the customer pays using a credit card, they will have to pay 102 but if they pay using cash, they will only have to pay 100. The 2 bucks discount will be given here. Discover more info on Best Cash Discount Program.
Convince buyers you’re the best choice: Fear and risk play a significant role in financial services sales. You need to convince buyers that you’ll help them minimize risk. Do this by sharing stories of other clients you’ve helped. Share the roadblocks they faced and how you helped them overcome those obstacles. Share your plan for helping your client minimize risk. All of these stories demonstrate that you can deliver on what you say you can. They help to substantiate your claims and convince buyers you’re the best choice.
