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The unpredictable nature of the pandemic has sidelined most companies’ long-term business plans. And while companies will always need to remain true to their mission, vision and purpose as their North Star, I firmly believe that leaders who focus on short-term results right now will be well positioned for long-term success. Because, ultimately, success begets success. Although I agree with Peter Drucker’s saying that “culture eats strategy for breakfast,” SMBs cannot afford to completely do away with strategic planning right now. Keep an eye trained on the big picture, but today’s “priority playbook” has to start with what’s right in front of you. Putting in place priorities to control costs, nurture customers, care for your employees and protect your culture are the best plans for helping SMBs not just survive this pandemic but also prepare for greater future success.
Regardless of what type of market we’re in, candidate’s or employer’s, you should always prioritize your hiring process. Extending offers quickly, remaining competitive, and maintaining contact with candidates during this time is critical. While it’s true that around 1/3 of companies surveyed expect to freeze their hiring process, that still leaves 2/3 who are not freezing. 2/3 of your competitors are still reaching out and extending offers to the most eligible candidates right now. Don’t fall behind.
When hiring, give an edge to qualified candidates who have made it through multiple layoff rounds. They’re used to picking up the pieces after a massive layoff and are a better bet to know how to keep the operation moving smoothly. Be clear with them on company plans, and they may start imagining how to fix situations and turn things around. Identify candidates that have a track record of succeeding at things they’ve never done before. While most people can continually succeed in an upward linear fashion by building on prior experience, we are not in a linear period at the moment. The person who can repeatedly succeed in unknown situations is what some companies will need for fresh ideas and reinvention.
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