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Search engine optimization and website design strategies

Internet marketing and web design advices? If you’re a writer, artist or designer, you’ll want to go one step further than a personal website – this is where a portfolio website can help. These are a way for creatives to showcase their work to future employees, market themselves as freelancers, and generally get their name (and work) out into the big wide world.

WordPress can work for a variety of industries of all sizes, thanks to the over 50,000 customizable integrations that can make it an ideal CMS for any need from e-commerce to blogging, to business sites, and beyond. From website marketing to sales, form building, and creating great content marketing examples, it’s the extra capabilities these systems offer that makes them tick. What Drupal offers: After getting the back end set up, editing pages in Drupal is simple and easy. With an intuitive design, editing natively in the sections is simple and straightforward. You can even customize fields for commenting, giving you extra control. And when you are building pages, you can use Drupal’s handy drag-and-drop feature.

eCommerce pick: Volusion has been around for almost two decades, having been set up in Texas over in the US in 1999. The company touts its platform as being an “all-in-one e-commerce solution”, and offers a free 14-day trial (no credit card required). As with other e-commerce platforms, users are offered a variety of templates from which to choose, and can also customize templates if they so wish. Should a more complex design be required, Volusion offers a custom design service that can incorporate branding and a firm’s social media presence. The platform provides the site and product management tools you’d expect, marketing functionality for SEO, social media, and affiliate outlets, along with emails and order management functionality for fast order processing, accepting payments, tax calculations and POS integration.

So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website. See extra info at Web Designers Seattle.

In-house website management. One of the best ways to lower down the web development cost is to manage your website in-house. How in-house website management can help to reduce the website cost? You can create most of the pages yourself. You can create landing pages for your marketing campaigns without the help of your web developer. You can make minor changes on your website without hiring any web designer. You can take full control of your website so you won’t have to run after your web developer.

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