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You also have to ask yourself what kind of business you are running. Are you going after a single purchase, generating a large cash-flow, a subscription programme, or growing your business into a well-known brand, where your customers will come to for all their future needs? Get clear on your intended outcomes for your campaign before you begin the process of setting up, because if you have no clarity on direction, you can veer off course very quickly, losing out to your competitors. A general rule of thumb for marketing is to be everywhere that your potential customers are. However, in real terms, this simply isn’t possible, as your marketing budget and your profit margins might not allow for that to happen. Of course, you want as many potential opportunities to communicate with your audiences, but appropriate selection of channels, products and messages is the ‘art’ underpinning the science of technique and mechanics.
Consider this when creating the ad. It should encourage people to click. But the less it “feels” like an ad, the better. Instead, make it about the content. That’s why people click on social media. Get that traffic first. Then focus on conversions through your website. Facebook is a huge driver of online sales. 52% of online purchases can be attributed back to a Facebook ad. This traffic is valuable. It’s worth it to play the long-game by increasing traffic first. Some ads will be more effective than others. Listen to what the numbers are telling you. Make it a no-brainer to visit your site and share your content with others. Capture that magical moment when a post, email, blog, video, or other content form evokes an emotion.
Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!
You should also observe your competitors – other YouTubers in your niche. What are they discussing? Observing your competitors will help you figure out if they are responding to an emerging trend. Pro Tip: Don’t forget to check social media especially Twitter. Simply make a quick search on Twitter to find out which hashtag is trending. If you check out the results, you will find a list of Twitter users and tweets on the subject. Never Give Up: Have you been posting videos on your YouTube channel for a year or so and hardly getting views or comments? Thinking of giving up? Well, don’t. Each day, YouTubers create new channels where they post videos on a variety of niches. For instance, fashion, baking, cooking, traveling, and more. Some channels kick-off and their owners start to get more viewers. Others don’t receive any views or comments. If they do, could be less than 10.
Understand your competition. Those “similar-but-different” companies are going to be out there. And, as with most aspects of the business world, the better you know them, the better you can know how to have a leg up on them. You can conduct this research at the same time you’re researching your customers, because chances are they’re interacting with competitors as well. Once you’ve gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill. See extra details at realtrafficsource.com.
