Best animation videos providers? Effective characterization and generating empathy are two surefire ways to make your marketing videos shine in your audience’s eyes, and marketing cartoons have them in spades. Animation allows you to craft and customize your video’s protagonists to a T, which means that you can tailor-make characters that help viewers see themselves reflected on. From character’s aesthetics to looks, behaviors, and even attitudes, marketing cartoons give you all the tools to help viewers feel represented. Which, at the same time, goes a long way to make your pieces even more appealing, engaging, and memorable – generating empathy and projecting the feel that you truly understand your audience’s problems and care to help them solve them (more on this later!)
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. See additional information on explainer video.
Event recaps may seem like a no-brainer, but they can be great assets for both existing and potential clients. Existing clients are able to benefit from a summary of takeaways from the event and may be able to ‘ride the high’ by engaging in deeper conversations with you as a result. Potential clients may also benefit from developing a greater interest in your business. Ultimately, showing the event’s scale or reputable partners can also help to build your own reputation. These videos should be pushed out as soon as possible to continue building on the momentum generated by your event.
The roots of corporate animation: Everyone knows about Walt Disney and the birth of animated storytelling. Entertainment is a powerful marketing tool, and people will watch a good story even when it has a commercial theme. So, business animation is a natural outgrowth from early cartoons with simple storylines. For example, look at this high-converting sales clip: The smiling, lovable characters are far more effective than human salespeople when it comes to ROI. That’s the magic of animated videos. Read more details at #animation video.
