Top web design tips by Adam McManaman? The performance of a website is a very important standard that determines the efficiency of it, so the designers need to run comprehensive tests upon the performance of a site before bringing it to live. The performance can be well evaluated based on several matrices: Compatibility with Browsers: compatibility of your website is an important index since being compatible with most popular browsers on the market means larger possible customer base. Page Response/Loading Time: page response time and loading time determine whether a website is fluent, and faster webpages easily create better user experience.
Adam McManaman on web loading times : Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Adam McManaman about Ecommerce web design : As your customer scrolls through your product listing, let your customers know of stock availability on the product listing page. Showing this information on the product listing page prevents your customer from feeling frustrated if they click through to the product page and finding out that the product is out of stock. Adding a filter and sort function helps your customers find what they are looking for much easier. To give you an example, if a customer wants to buy a pair of brown men’s shoes within the price range of $45 to $50, then they can select the color brown and price in the filter section.
But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.
What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.
Many companies utilize blockchain technology for their digital transactions in order to avoid fraud and make it highly secure. Blockchain is a must-need solution to improve the quality of web applications because no web technology can be assured to stay completely invulnerable. New threats may pop up every single day that require at least some change or improvement in implementing countermeasures and general web-focused security.
